In a quest to make it easier for viewers to find and buy products they see in videos, YouTube is introducing new shopping features and publicizing a partnership with Shopify.
According to YouTube, creators who sell products through Shopify can tag them in their videos using new shopping features. Viewers can see a “Shelf” of products below the video player, with more details and purchase options.
YouTube says content creators can “tag” products in their videos using new shopping features.
This is a big move for YouTube, which has gradually made its platform shoppable over the past few years. In 2019, YouTube launched “Shopping ads” that let brands showcase products in video ads, and last year it added “Shopping cards” that let creators tag products in their videos and link to purchase pages.
Now, with Shopify integration, YouTube is making it even easier for viewers to buy products they see in videos. And for Shopify, the partnership is a way to reach a larger audience of potential customers.
The partnership between YouTube and Shopify is a big move for both companies.
YouTube says the new shopping features will be available to US, UK, Canada, Australia, and Japan creators who sell products through Shopify. The company is also working on making the features available to creators in other countries.
To start using the new features, creators must connect their YouTube channel to their Shopify account. Once connected, they’ll be able to tag products in their videos and add a “Shelf” below the video player with more details and purchase options.
Content crafter Alex Wilmont has been active in the payments industry for over 15 years. He lives simply, gives generously, and loves his 2 dogs. His mission is to enhance and innovate the fintech industry such as Shopify square.