Freshpet, Petco lover to deliver fresh food items straight to pets’ doorsteps

SECAUCUS, NJ. — On March 22, Freshpet and Petco Wellbeing and Wellness Organization, Inc., introduced a 1st-of-its-sort partnership to provide personalized, membership-primarily based refreshing pet food items right to pet house owners across the United States.

Freshpet® Tailor made Meals™ are formulated by veterinary nutritionists with organic hen, beef, salmon or egg proteins, as very well as actual fruits and vegetables, in accordance to Freshpet. The meal plans are carefully steam-cooked and ought to be held refrigerated.

Pet proprietors can complete a quick questionnaire on, answering queries about their dogs’ actual physical attributes, sensitivities and well being targets, to get a personalized meal system. Just about every food prepare delivers unique feeding suggestions primarily based on breed, age, system variety, exercise stage and other components. These meal plans will then be sent by way of Petco’s shipping and delivery providers throughout a timeframe selected by the pet father or mother.

According to numerous sources, like NielsenIQ, Packaged Info and credit card information from Earnest, the contemporary and frozen pet foodstuff sector is surging together with interest in direct-to-consumer pet item products and services. Income advancement in the new and frozen group is projected to attain as substantial as $6 billion within just the future 4 several years.

“It’s interesting to see the demand from customers for refreshing pet food carry on to improve,” mentioned Scott Morris, co-founder and president of Freshpet. “As customers look for more healthy, real foods for their pets, they are also on the lookout for solutions that offer included advantage. Our partnership with Petco enables us to provide on each – making tailored wholesome food strategies delivered to consumers’ doorsteps.”

All meal plans are no cost from powdered meat elements or preservatives. Freshpet Custom Meals will be readily available completely through, with costs setting up at $3 for every day.

“This special, custom made house-sent item is a breakthrough in the way pet dad and mom can supply their pets with the quite most effective diet,” stated Amy Higher education, chief merchandising officer at Petco. “We’re thrilled to spouse with Freshpet, the chief in refreshing pet foodstuff, to bring Freshpet Customized Meals to lifestyle by way of our differentiated, seamless omnichannel ecosystem, as element of our ongoing motivation to pets’ higher-high quality nourishment and comprehensive health and fitness and wellness.”

Freshpet Customized Meals have formally been rolled out to 15 states already — together with California, Texas, Florida and New York — and will be produced accessible nationwide as a result of later on this year.

Read through extra about new pet food and handle solutions.