Antelope, Alpine’s Buyer Pet Platform, Acquires Electronic Pet Insurance plan Supplier, Doggo

SAN FRANCISCO–(Business enterprise WIRE)–Antelope, an omni-channel, pet wellness platform focused on offering higher-top quality, purely natural pet items and services, has introduced its acquisition of Doggo, a electronic pet insurance service provider. Antelope is started by Wendy Wen in partnership with Alpine Buyers, a people-driven private equity company that invests in program, enterprise expert services and client providers firms.

Doggo was launched by Patty Li in 2018 and has grown into a nationwide electronic insurance policies provider for puppies and cats. Patty was impressed to generate Doggo after her ideal friend’s dog, Ody, made cancer. Her good friend, an elementary college instructor, took a 2nd task to shell out for Ody’s chemotherapy and expended thousands on his care. At the time, Patty was an government at Uber and experienced began a group that was using technology and knowledge to push quick adoption of Uber’s new products. Immediately after viewing her friend’s harrowing encounter, she and a staff of ex-Uber colleagues begun Doggo, bringing a comparable customer-centric and info-driven technique to support folks much better protect their puppies.

Pet insurance has grow to be a vital element of the pet business. Today, only 2% of U.S. pet owners carry insurance policies for their pets. Having said that, the industry has skilled speedy growth as tailwinds from COVID pet adoptions and the trend towards pet “humanization” have developed a shopper foundation that is ever more thinking of and paying for pet insurance coverage. The require for a consumer-welcoming insurance coverage system for pet homeowners drove an once-a-year raise of 25% in 2021.

“Antelope is on a mission to construct a one particular-cease shop full of greatest-in-course goods and products and services for pet house owners. With pet insurance coverage becoming an increasingly essential aspect of the pet ecosystem, Doggo’s person-welcoming and scalable item makes them the fantastic upcoming companion for Antelope,” reported Wendy Wen, Founder and CEO of pet platform, Antelope. “We’re so excited to welcome each Doggo and Patty into the Antelope team.”

Antelope and Alpine’s expenditure will enable Doggo to aim on its immediate-to-client method which include advertising and marketing, branding, and subscriber expansion. Doggo will leverage Wendy’s substantial abilities in omni-channel purchaser marketing and advertising and user acquisition to scale and develop alongside the other models within just Antelope, this kind of as the all-natural pet treats brand name, Bocce’s Bakery. Doggo will keep on to function below its model name within just Antelope, with Patty signing up for the board of Antelope.

“Antelope’s vision of building a sustainable and extensive pet brand name, paired with Wendy’s expertise in internet marketing and branding, helps make us so energized for this partnership,” reported Patty, Founder of Doggo. “Doggo was launched to build an simple and consumer-friendly coverage platform for pet enthusiasts like myself and we are so psyched to carry on this mission with the assist of Antelope and Alpine.”

Antelope was launched by Alpine Buyers (“Alpine”) and Founder and CEO, Wendy Wen, with the mission to create a future-technology conglomerate of high-excellent all-natural pet brands. Wendy was previously the Co-Founder and COO of SENREVE, a digitally-native, omni-channel luxury purse manufacturer, where by she’d created the company from the ground up to a globally recognized name.”

About Antelope

Antelope was launched in August 2021 with the mission to elevate the lives of all pets offering the highest excellent pet merchandise and services by means of a obtain and develop technique. “Ante” means to raise the stakes or thought of, and “lope” usually means to leap with bounding methods. With each other, Antelope will be environment greater objectives and standards for pet merchandise and services worldwide. Enterprise proprietors intrigued in learning much more about partnerships with Antelope need to speak to Tyler Frances at [email protected]. To master extra, take a look at:

About Alpine Traders

Alpine Investors is a people-pushed non-public fairness business that is committed to making enduring firms by operating with, studying from, and developing fantastic individuals. Alpine specializes in investments in organizations in the software program and providers industries. Its PeopleFirst technique consists of a CEO plan which makes it possible for Alpine to convey leadership to situations in which extra or new management is wanted put up-transaction. Alpine is at present investing out of its $2.25 billion eighth fund. For more info, stop by

About Doggo

Doggo Coverage is now offered in all 50 states and is in partnership with Crum & Forster®, 1 of America’s oldest and most founded pet insurance policy companies. Doggo Pet Insurance policies programs are underwritten by United States Fireplace Insurance coverage Company. Coverage strategies are created and marketed by Algo Technologies, Inc. d/b/a Doggo (NPN # 19332914). Pre-current ailments are not coated. Waiting around intervals, yearly deductible, co-insurance policy, gain boundaries and exclusions might apply. For all terms and ailments visit